Marketing Your Web Site
In Internet jargon, "visitors to your Web site" is
called "traffic." The phrase "drive traffic to your
Web site," is synonymous with "bring visitors to your
Web site." It also means to market your Web site much
as you would market your business from a physical
location.
For example, if you own a store on Main Street that
sells antiques, how would you market your services for
that store? What steps would you take to tell the
community what you offer and where you're located? You
would start by putting together a comprehensive
marketing plan including concepts like advertising,
direct mail, public relations, and community outreach.
The same is true for marketing your online
business. You need to start with a plan and this plan
needs to take into account the many different online
advertising vehicles.
Fortunately, on the Web, you can take advantage of
many "free" marketing avenues before paying for online
advertising - although paid ads can be a way to
rapidly drive targeted visitors to your Web site.
You primarily market an online business through:
Search
engine marketing
The first step in driving traffic to your Web site
is to make sure your Web site address appears on
search engines where visitors are searching the
Internet for your products and services. To do that,
you need a basic understanding of how search engines
work and how to best "optimize" your Web site to be
search-engine friendly.
The science behind making your Web site appear on
the search engine results pages is called "search
engine optimization" (SEO). The purpose of optimizing
your Web site is to help the search engines find and
index your Web site and rank it high on the search
results listings for the keywords that describe your
site's content.
SEO is something you can attempt yourself, but for
optimal results, you may want to enlist the services
of a search engine optimizer. Web presence companies
like Rising Site Services offer a number of SEO
services to help your market your Web site.
-
Search Engine Visibility - Search engine
optimization specialists will review your site and
provide recommendations you can easily implement.
Your Web address is then automatically submitted to
national and local search engines and directories.
-
Top 10 Search Results - SEO experts will develop
your keywords and analyze your Web site's design,
text and links-and then guarantee your Web site will
appear in the top 10 search results on the major
search engines!
-
Press Release Service - Helps to generate buzz
for your Web site in online news sources and improve
the link popularity of your Web site!
-
Web Site Link Visibility - Increases the number
of relevant links to your Web site from other Web
sites, which may help raise your search engine
rankings.
Link
popularity
Linking to other Web sites and having other Web
sites link to you is another smart choice for
marketing your Web site online. These links serve two
purposes: they offer your visitors more information,
and they offer a way for the search engines to travel
in and out of your Web site.
Link popularity is a measurement used by search
engines to account for the number of Web sites linking
to yours, along with the relevancy of those Web sites.
Bottom line: the number of links and the quality of
the links are both important factors to be considered
when trying to increase search engine rankings.
Advertising on search engines
After you've optimized your Web site, you can take
your marketing plan to the next step. You can purchase
online advertising in the form of pay-per-click ads on
search engines. These ads appear as links in the
"sponsored" section of search engines like GoogleŽ or
YahooŽ. They are called "pay-per-click" because you
only pay for the advertising space when a visitor
clicks on your ad. Of course, a visitor clicking on
your ad is automatically taken to your Web
site-meaning you get qualified, rapid traffic to your
Web site with each click!
Pay-per-click ads are purchased by keywords and are
something you may need help managing. Rising Site
Services has a pay-per-click product called Performance Clicks. Through this service,
Rising Site Services will create and manage your online
advertising from developing keywords to building and
buying the ads.
Rising Site Services
Wheaton, IL 60187
630.715.8817
Email: Rick@RisingSite.com
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